NetPeriscope is a competitive business intelligence service that offers
online, real-time access to competitive information. This enables
merchants to optimize their competitive market positions online using
NetPeriscope’s advanced Content Recognition Engine (NP-CRE) to locate and
extract specific, publicly accessible information on the Internet. Clients can
then query, retrieve and analyze this information using a standard Internet
browser.
Real-Time:
This
feature enables merchants to key-in product numbers for a specific
industry and obtain competitive intelligence in real-time. In Search by
Item, up to five product numbers can be queried. For larger queries, the
Search by List feature allows merchants to submit a file of product
numbers for live, real-time comparison. Products can be queried by SKU,
ISBN, manufacturer, model, or part number.
Queries/Data Integrity:
This
feature allows merchants to enter simple or complex queries against
competitors on a variety of information such as price, products,
availability, delivery, etc. An added benefit of this function is the
assurance of Data Integrity for merchants, which has become a vital
component of e-Business, as the efficient detection and correction of
online errors is essential in maintaining consumer credibility.
Statistics:
This
service is beneficial for merchants wanting to analyze information over a
period of time, rather than for a specific point in time. A feature of
this service may include a trend analysis for price optimization.
Currently, the information retrieved can be broken down into specific
categories for easier analysis, such as:
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Discount Analysis: Compares discounts across categories by competitor
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Inventory Analysis: Compares inventory across categories by competitor
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Shipping Analysis: Compares shipping times across categories by competitor
Net Monitor
This
feature allows merchants to track and monitor any product information
changes on specific web pages of a competitor's web site. The Competitor
URL Change feature will detect the product changes on these targeted
pages, by URL, and alert merchants when a product change has occurred.
Merchants are notified either through the NetPeriscope Inbox, through
their own email address, or through a text message-enabled device.
Performance Monitoring:
The NetPeriscope content
recognition engine (NP-CRE) utilizes intelligent agents, which determine and
record true, end-to-end response time of competitor web sites. NetPeriscope has
been built on a dynamic, scalable infrastructure, which permits the launch of
virtually thousands of these intelligent agents. This feature makes Net
Periscope ideal for load and stress testing of web sites and web
applications.
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NetPeriscope is offered through an ASP service and is
based upon a sophisticated Content Recognition Engine (CRE) that tokenizes
digital content.
NetPeriscope uses unobtrusive stealth technology and web agents to
intelligently analyze website content and then parse the appropriate
information into a hierarchy of tokens. From these tokens, the NetPeriscope
agents extract the appropriate intelligence information and organize the
presentation of this knowledge into comprehensive reports that can be mined
through customized queries.
NetPeriscope incorporates various technologies
such as XML, for web content standardization and B2B integration, wireless
technologies for mobile subscribers (complete with update alerts) and
personalization engines for setting user interfaces and preferences.
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